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Schondra

Hip-Hop Journalist

Schondra

Writer

Buffalo, NY

Want to pick Schondra’s brain about the music industry, or have an idea you’d like her to help with? Don’t be shy. Let her know at aytchschondra@gmail.com

Schondra dives deep into a multitude of topics, all of which can be found on her blog, Sneakvibing.

Check out Schondra’s instagram or Twitter for creative content!

What is your dream job?

 Having my own radio station and or hosting my own show.

What is the last thing you learned? 

How to copyright and find the right website license.

What are you working on right now?

I am currently working on my blog and podcast. As a black journalist/writer, much of my content is based around music, specifically Hip-Hop - which is a major reflection of not only the American culture but also our politics. Many women in the Hip-Hop industry tend to thrive behind the scenes yet they are failed to be represented in radio, music videos and fashion. That’s where I feel my voice could be heard. Not only do I talk about the music composition/production but also the societal and cultural implications it carries. Urban personalities like Charlemagne Tha God/ Ebro Harden or Nadeska - all radio hosts who tend to talk about more than the music is what I aim for.

 
Appreciate people. You can learn something new from everyone you meet.
— Schondra

What inspires you? 

Urban Culture. “For the culture,” has been a statement people of color use to support and highlight the contributions African Americans make to mainstream American culture/tradition whether that be music, film or any other art. That’s what I’m inspired by. The propagation of black excellence, supporting black art and recognizing its value within the American scope.

What advice would you give to your younger self? 

Appreciate people. You can learn something new from everyone you meet.

What industry blogs/websites/podcasts do you enjoy?

Podcasts: Amanda Seales/Jesus and Jollof/ Violators

Websites: Time Mag/ Brickz Media/ Complex Mag/ XXL Mag

What do you think the future holds for people of color in creative industries?

 I believe our generation is willing to broaden our horizons- but we have to learn to apply the work ethic behind it. Right now is the greatest time to be a black creative with a chance to solidify within the mainstream. Just Do It!

If you could talk to your favorite creative for an hour, who would it be? Why?

Issa Rae - because I’ve been following her since her YouTube days. She was able to build a platform for herself with other upcoming creatives and establish a culture of college-age ready people to collaborate with.

How do you keep your creative drip going? 

By continuously searching for the new sound/vibe/artist out in the music community.

Right now is the greatest time to be a black creative with a chance to solidify within the mainstream. Just Do It!
— Schondra